Guide： The EU has always been the main destination for the export of lighting products in China. Based on Europe, the global exhibition of Frankfurt is also an important platform for China's lighting companies to consolidate and develop the lighting market in Europe and the world.
From March 18th to 23rd, 2018, the 10th Frankfurt International Lighting and Building Technology and Equipment Exhibition (Light+Building 2018) was held at the Messe Frankfurt exhibition center in Germany. The biennial global lighting event attracted around 2,700 exhibitors from around the world, with a professional audience of over 200,000.
The EU has always been the main destination for the export of lighting products in China. Based on Europe, the global exhibition of Frankfurt is also an important platform for China's lighting companies to consolidate and develop the lighting market in Europe and the world. As the first-class agency of the exhibition, China Lighting Association organized about 140 representatives from the two groups to participate in the exhibition. Among them, more than 30 companies including Debang, Qinshang, Yuanfang, Shanpu, Yuzhong, Tongshida, Yumei, Yasushi, Yangye, Yongdian, Longteng, Riyue and Gwangyang participated in the exhibition.
The author has been the sixth consecutive visit to the grand event, and I will share my feelings as follows:
Glare treatment Anti－Glare
An excellent luminaire with ingenious optical design and professional glare treatment is also the place where we need to learn from European counterparts in the optical part of the whole lamp, and ERCO's “Hive” BEGA “Halo” and FLOS “Ladder” "It's all good players who make the light field more evenly distributed."
▲A small angle lens fixture on the ERCO booth
brand display Brand Display
In terms of the brand image of the exhibition, domestic enterprises have made great progress compared with the past. The high-quality enterprises located in the 10.1 Asian boutique area have entered the room with a good image, while Op, Shengdi, Rongwen, Tailong, and Cerfu Many companies have entered the international pavilion.
The biggest handwriting in advertising is still Op, flat and three-dimensional advertising throughout the hall, from the pavilion aisle to the building exterior, from the plate to the sink, OPPLE brand image can be seen everywhere; in addition, distance, diligence, Ouches Advertising promotion of Shengdi, Guoxing, Zhaoguan and Yusheng is also common.
At the same time, we must also recognize that there are still large gaps in the various aspects and advanced levels of booth design, display creativity and intellectual property protection, and we still need to catch up.
互联照明 Connected Lighting
The overall feeling is that compared with the industry trend of “smart, smart” in the domestic lighting industry, it seems to be moderately hot. More European counterparts are still focusing on material selection, light distribution research and glare treatment of indoor lighting products. Work hard on basic aspects such as manufacturing processes. Outdoor lighting is first devoted to the development of devices, light distribution and driving power. It also attaches great importance to the control of street lamps and the integration of light poles. The more common is the integrated display of light poles. , temperature and environmental monitoring, video surveillance, radio frequency identification, notification broadcast, charging pile, wireless network and other functions in one.
▲BEGA Garden Light: The power post of the car charging column and the camp car is integrated into the lamp post.
Such a rational attitude is worthy of consideration by the majority of domestic lighting companies. The author believes that lighting products must exist and serve human activities, regardless of the future Smart City, or Intelligent Home, or Connected Ligting, as long as the Human Centric Lighting is inseparable from the electrical terminal of lighting products.
The intelligent idea of lighting should be a system solution consisting of lighting products, sensors, communication devices and control system software and hardware. Among them, the most important thing in our industry should be the ones within the scope of the project, namely the lighting of the terminal. The products are good, after all, the basic work is not solved well, and the public opinion is higher-order pursuit.